By JC Kadii, MortgageVirtualAssistant.comSM
In the 10 plus years I’ve worked with mortgage clients, one of the things I have done is help them create and edit their marketing newsletters.
One of the first things I do with new clients is convince them to remove the date from their mortgage newsletters. This one step makes their newsletter evergreen, transforming it into a long-term marketing tool.
Some information, such as how to raise your credit score, rarely changes. Unfortunately, people will view a newsletter that is more than 6 months old as having dated information, when some of the information may well be valid.
Here is an example of how you can use your evergreen mortgage newsletter.
You receive a call from a prospect inquiring about interest rates. It just so happens that your mortgage print newsletter from 12 months ago featured an article on lowering your interest rate.
By offering to send that particular issue of the newsletter, at the very least:
- You easily gather additional contact information from that prospect
- You have an invitation to follow up with the prospect to make sure they received your newsletter.
By making your print newsletter “evergreen,” you extend its reach and effectiveness.
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JC Kadii, Mortgage Virtual AssistantSM . 770-469-7385. Through http://www.close-more-loans.com/, JC leads a team providing top notch administrative, internet marketing, and technology services to mortgage professionals. Mortgage professionals are encouraged to visit the website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.
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